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For businesses seeking to reach a diverse customer base with plenty of discretionary income, Sundance Square is a dream come true. Each year, more than 10 million people pass through Sundance Square including young families and retirees on vacation. Convention attendees on a break. Business professionals who work nearby. Apartment dwellers who live downtown. And Fort Worth citizens on their way to a theatre or music performance.
Because it offers so many things to see and do, Sundance Square appeals to people of all ages and backgrounds.